About Us


Hi! I’m Shelly Root, owner and buyer. I opened Lux Shack on June 14th, 2019. I have always had a major love for all things fashion and studied fashion design while in college in Hawaii. I was also born and raised in the Wood River Valley and moved back here 10 years ago.

I have had an online consignment store in the past, but always wanted to take things to the next level with a brick and mortar. I knew the affordable shopping options in Ketchum were sparse. So I thought, “Why not bring some more affordable, trendy, accessible fashion to our little town?” I also have always had a taste for the luxurious things in life - and love to get them at a great price. Thus, Lux Shack was born. 

At the store we like to cultivate a feeling of family and, above all else, friendship. Not only within the staff, but between our staff and customers. I want everyone that walks through the door to leave feeling like they just went shopping with one of their best friends. We do that by taking the time to develop relationships, finding out what the customers needs are, and helping meet those needs. She wants to feel beautiful, and we want her to feel beautiful too! If something you try on isn’t your color, or your cut, we tell you. Honesty is always the best policy and helps develop the trust and respect we are hoping to create between ourselves and each one of you. 

I hope you love Lux Shack as much as I do.

Much love.